Retainers
What 90 days gets you
A Growth ($6,500/month) or Category ($11,500/month) retainer starts with a 30-day onboarding, then runs a monthly cycle: re-sample every cluster, ship the month's fixes, prove the change. At day 90 you get a test readout against control clusters and decide whether to continue month-to-month.
Month one
The first 30 days
- Day 0 MSA, SOW and DPA signed; first invoice paid; Slack channel open
- Week 1 Pipeline Link set up (GA4 channel, survey field, logs); access checked; clusters confirmed from the baseline
- Week 2 First 4 fixes briefed; specialists assigned
- Week 3 Fixes shipped; placements pitched
- Week 4 Re-sample; first monthly Odds Sheet; 45-minute readout
Every month
The monthly cycle
The same four weeks, every month. Claude does the sampling, drafting and reporting; editors and specialists edit, place and check; a human signs off on everything that ships.
- Week 1 Re-sample every cluster; update the Source Map; choose the month's fixes
- Week 2 Draft answer pages; brief placements; send correction requests
- Week 3 Edit, publish and place; log every offsite action with its disclosure
- Week 4 Odds Sheet, readout and next month's plan; a test readout every third month
Pipeline Link
Set up in month one
- An AI-assistant channel in GA4, so AI referrals stop hiding inside "Referral" and "Direct".
- An "AI assistant" answer in your "How did you hear about us?" field, because analytics undercounts AI by a wide margin.
- A check of AI bot visits in your server logs, so you know which assistants can read your pages.
Day 90
What you'll have
- Three monthly Odds Sheets on all seven assistants
- A current Source Map for every cluster
- 12 shipped fixes on Growth (24 on Category), each logged
- A test readout: odds change on worked clusters against control clusters, with error bars
- AI-referral tracking in GA4 and your signup form
Then you decide
After the first 90 days, retainers continue month-to-month with 30 days' notice. No annual lock-in. The quarterly test readout, worked clusters against controls, is the honest moment to decide.
Book a baseline