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How much AI pipeline is your analytics missing?
Analytics credits AI assistants with far fewer signups than customers say they influenced. Enter your numbers to estimate the conversions and pipeline your analytics is missing. Everything runs in your browser; nothing is sent anywhere.
- AI-influenced conversions (estimated)
- 36
- Missing from GA4
- 32
- Analytics undercounts AI by
- 9×
- Hidden first-year pipeline
- $76,800
An estimate, not a measurement. Surveys have their own biases; treat this as the size of the question, not the answer.
Why the gap exists
Analytics can't see most AI influence
Many people read an assistant's answer and then search for you or type your URL, so the visit arrives as organic or direct. In one published study, Google Analytics credited about 1% of signups to AI while a post-signup survey put it at about 9%.
Two cheap fixes narrow it: an AI channel in GA4, and an "AI assistant" answer in your "How did you hear about us?" field.
Source: n8n attribution-gap study (Graphite), June 2026.