Claude drafts, samples and reports
We use Anthropic's Claude, through its API, to mine buyer questions, run the sampling, do the odds math, trace sources and draft pages and reports. That is how we keep prices published and low.
About
Measurement-first AEO for B2B SaaS
Pop Sota is a measurement-first answer engine optimization agency for seed-to-Series B B2B SaaS. We exist because buyers now shortlist software by asking AI assistants, and the teams that most need to show up can't sign a 12-month, five-figure retainer to find out where they stand.
Why we exist
The problem we work on
ChatGPT passed a billion weekly users in 2026 and Google's AI Mode has more than a billion monthly users. When a buyer asks one of them for "the best tool for X", the shortlist they get decides who gets a demo.
Those shortlists are unstable: the same question rarely returns the same brands twice. Rank-style reports hide that. Trackers give you data but do none of the work, and research-led agencies typically want $10–20K a month for a year.
We sit in between: published prices, a 10-day start, odds with error bars, and fixes we can prove against controls.
How the work gets done
AI-assisted, human-approved
We'd rather tell you exactly how delivery works than let you guess.
Specialists edit, place and check
Contract editors fact-check and publish. Digital PR specialists earn placements and log the disclosure for every one. Technical SEO and analysts check crawl access, schema and the numbers.
The founder signs off
A human reads and approves every client-facing deliverable, every page and every placement before it ships.
Principles
The rules we work to
- Odds, not ranks
- Disclosed-only offsite work
- No guarantees
- Published prices and plain terms
- Client data stays the client's
- A human signs off on everything published