Pricing | Pop Sota

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Odds Baseline

Find out where you stand before you commit to anything.

$3,900 one-time

10 business days from receiving your data

8–12 buyer-question clusters, 7 assistants, one readout

Credited in full against month one if a retainer starts within 30 days of the readout.

Book a baseline

Buyer Questions: 8–12 clusters (40–60 prompts) built from your own sales calls and support tickets
Odds Sheet: how often each assistant recommends you, per cluster, with error bars, plus who it recommends instead
Source Map: the 10–20 sources that most influence each cluster
Accuracy Check: what AI gets wrong about you, traced to the source of each error
Crawl Check: AI bot access, server rendering, bot activity in your logs, structured-data accuracy
A 90-day plan: prioritized fixes, each with an owner and an expected effect
A 60-minute readout and a one-slide summary for your CEO or board

Then, if the numbers say it's worth it, pick a plan. The baseline fee is credited to month one.

Most teams start here after the baseline

Growth

We work your three most valuable clusters and prove the change every month.

$6,500 / month

90-day first term, then month-to-month with 30 days' notice

3 clusters worked (the rest monitored), 4 fixes a month

Monthly re-sampling of every cluster on all 7 assistants (10–20 runs per prompt)
4 fixes a month, typically 2 answer pages and 2 offsite actions (earned placements, profile updates, corrections)
An updated Odds Sheet and Source Map every month
A 45-minute monthly readout
A quarterly test readout: worked clusters against control clusters
Pipeline Link setup in month one: AI-referral channel in GA4, an AI option in your “how did you hear about us” field, AI bot checks in your server logs
A shared Slack channel with replies within one business day

Start with a baseline

Advisory

Your team does the work. We supply the method and the measurement.

$2,500 / month

90-day first term, then month-to-month

Up to 5 clusters measured, your team executes

A monthly Odds Sheet for up to 5 clusters
A Source Map refresh every month
A 60-minute working session each month
Async review of your team's planned fixes

Talk to us

Shopify brands

Selling on Shopify?

A separate ladder for stores: a $4,500 Shopify Odds Baseline, then Shelf at $4,500/month (we spec, your developer ships) or Storefront at $9,500/month (we ship on your store).

See the Shopify offer

Retainers

What 90 days gets you

Growth and Category retainers run on the same rhythm: a 30-day onboarding, then a monthly cycle of sampling, fixing and proving. The first term is 90 days; after that it's month-to-month with 30 days' notice.

The first 30 days

Day 0 MSA, SOW and DPA signed; first invoice paid; Slack channel open
Week 1 Pipeline Link set up (GA4 channel, survey field, logs); access checked; clusters confirmed from the baseline
Week 2 First 4 fixes briefed; specialists assigned
Week 3 Fixes shipped; placements pitched
Week 4 Re-sample; first monthly Odds Sheet; 45-minute readout

Every month after

Week 1 Re-sample every cluster; update the Source Map; choose the month's fixes
Week 2 Draft answer pages; brief placements; send correction requests
Week 3 Edit, publish and place; log every offsite action with its disclosure
Week 4 Odds Sheet, readout and next month's plan; a test readout every third month

What you'll have at day 90

Three monthly Odds Sheets on all seven assistants
A current Source Map for every cluster
12 shipped fixes on Growth (24 on Category), each logged
A test readout: odds change on worked clusters against control clusters, with error bars
AI-referral tracking in GA4 and your signup form

The full 90-day plan

Extras and terms

Add-ons and plain terms

Add-ons

In-house team workshop (half day) $1,500 one-time
Extra monitored cluster $750/month
Extra earned placement $600 each
Baseline refresh (non-retainer clients) $2,500 one-time
ChatGPT Ads planning Referred to a partner; not offered in-house. Partner referral

Terms

Payment by ACH bank transfer through Stripe Invoicing, net 15. Cards are accepted, with processing fees passed through above $1,000.
The baseline fee is credited in full against month one if a retainer starts within 30 days of the readout.
Prepay a year and take 5% off. That's the only standing discount.
Prices exclude sales tax.
No pass-through costs at standard scope. Extra placements are billed only with your written approval.
No guarantees of positions or outcomes. We commit to a process and to measured change against controls.

Compare

How we compare

AEO help comes in four shapes. Here's how they differ on the things buyers ask us about most.

How Pop Sota compares with other kinds of AEO providers
Attribute	Research-led agencies	AEO trackers	B2B content agencies adding AEO	Pop Sota
Price	Usually not published; $10–20K+ a month	$29–$500 a month	Usually $5–10K+ a month	Published: $3,900 baseline; $2,500–$11,500 a month
Minimum term	Often 12 months	Monthly	3–12 months	90 days, then month-to-month
Time to first result	Varies	Same day (data only)	Weeks	10 business days
What you get	Full-service program	Dashboards	Content and PR	Odds, sources and fixes, with proof
Measurement	Varies	Ranks or share of voice	Share of voice	Odds with error bars, plus control clusters
Best fit	Post-Series B to public companies	Do-it-yourself teams	Content-heavy programs	Seed-to-Series B B2B SaaS

Source: First Page Sage AEO/GEO pricing study (1,146 quotes; vendor-published), tracker pricing pages, October 2026.

Ranges describe typical providers in each group, not any one company.

In-house teams

Advisory and workshops

Most enterprises plan to build AEO skills in-house. Advisory gives your team our method and measurement for $2,500/month: a monthly Odds Sheet for up to 5 clusters, a Source Map refresh, a working session and async review of your planned fixes. A half-day workshop is $1,500.

A monthly Odds Sheet for up to 5 clusters
A Source Map refresh every month
A 60-minute working session each month
Async review of your team's planned fixes

FAQ

Questions buyers ask

How are you different from research-led AEO agencies?

Research-led agencies do strong work for later-stage companies with 12-month budgets. We publish our prices, start with a 10-business-day baseline, report odds with error bars, and run month-to-month after a 90-day first term. Start with a baseline and compare.

We already use an AEO tracker. Why do we need you?

Keep it. We use your tracker as an input and check it statistically. What we add is buyer questions taken from your own sales calls and tickets, the sources behind the answers, and the work that changes them, measured against control clusters.

Can you guarantee we'll be #1 in ChatGPT?

No one honestly can. AI assistants return the same brand list less than 1% of the time, so there is no stable #1 to promise. We commit to a process and to measured change against control clusters, reported with error bars.

Isn't this just SEO?

Mostly, and Google says so too. The differences are which questions matter (conversational and long-tail), which sources answers cite (review sites, Reddit, YouTube, publishers), and how you measure (odds across many runs, not ranks). We do all three.

We're early. Is this worth it now?

The baseline is a one-time $3,900. If your odds are already good, you'll know, and you'll have the plan ready for when they slip.

Can you post on Reddit for us?

Only as disclosed, real participation from your own team. Undisclosed seeding now carries FTC and platform-ban risk, and it breaks the Clean AEO Standard we work to.

What do you need from us for the baseline?

10–30 recent sales-call transcripts and three months of support tickets (exports are fine), a competitor list, read access to GA4 and Search Console, and your brand names and spellings. We sign a DPA first and redact personal data before any analysis.

What happens after 90 days?

Retainers continue month-to-month with 30 days' notice. There is no annual lock-in. Your quarterly test readout, worked clusters against controls, is the moment to decide.

Do prices include sales tax?

No. Prices exclude sales tax, which we add where the law requires it.

Odds check

Not ready for a call?

Tell us your category and we'll send a three-prompt odds snapshot: how often three assistants recommend you, and who they recommend instead.

Every price, published.